On April 21, Lin Jinwen, vice president of ZEEKR Intelligent Technology, officially opened Weibo. In response to a netizen's question: "Tesla has officially lowered its price today, will ZEEKR follow up with the price reduction?" Lin Jinwen made it clear that ZEEKR will not follow up on the price reduction. .
Lin Jinwen said that when ZEEKR 001 and 007 were released, they had fully predicted the market and set extremely competitive prices. He added that from January 1st to April 14th this year,ZEEKR001 and 007 won the first and second place in China's pure electric models with more than 200,000 units, and the ZEEKR brand continued to dominate the pure electric sales of Chinese brands with more than 200,000 units.
It is understood that the new ZEEKR 001 was officially launched on February 27 this year, with a total of 4 models launched. The official guide price ranges from 269,000 yuan to 329,000 yuan. In April this year,ZEEKR released a new rear-wheel drive enhanced version ofZEEKR007, priced at 209,900 yuan. Through the additional equipment, it "disguised the price" by 20,000 yuan, which is considered by the outside world to compete with Xiaomi SU7.
Up to now, the cumulative orders for the new ZEEKR 001 have reached nearly 40,000. In March 2024, ZEEKR delivered a total of 13,012 units, a year-on-year increase of 95% and a month-on-month increase of 73%. From January to March, ZEEKR delivered a total of 33,059 units, a year-on-year increase of 117%.
Regarding Tesla, on April 21, Tesla China’s official website showed that the price of all Tesla Model 3/Y/S/X series was reduced by 14,000 yuan in mainland China, of which the starting price of Model 3 dropped to 231,900 yuan. , the starting price of Model Y dropped to 249,900 yuan. This is Tesla's second price cut this year. Data shows that in the first quarter of 2024, Tesla's global deliveries fell short of expectations, with delivery volume declining for the first time in nearly four years.
Post time: Apr-29-2024