Xpeng Motors is about to launch a new brand and enter the 100,000-150,000-class market

 On March 16, He Xiaopeng, chairman and CEO of Xpeng Motors, announced at the China Electric Vehicles 100 Forum (2024) that Xpeng Motors has officially entered the global A-class car market worth 100,000-150,000 yuan and will soon launch a new brand. This means that Xpeng Motors is about to enter a new stage of multi-brand global strategic operations.

 It is understood that the new brand is committed to creating “young people’s first AI smart driving car” and will successively launch a number of new models with different levels of smart driving capabilities in the future, including bringing high-end smart driving capabilities to 100,000-150,000 yuan A-class car market.

 Later, He Xiaopeng further posted on the social platform that the price range of 100,000-150,000 yuan has huge market potential, but in this range, it is necessary to make a good car that is excellent in all aspects and equipped with intelligent driving capabilities, and also has Proper profit is an extremely difficult thing.  ”This requires enterprises to have extremely strong scale and systematization capabilities. Many friends are also exploring this price range, but there is no brand that can achieve the ultimate smart driving experience here. Today, we are finally ready Well, I believe this brand will be a brand new species of subversive innovation.”

 In He Xiaopeng’s view, the next decade of new energy vehicles will be an intelligent decade. From now to 2030, China’s electric car market will gradually move from the new energy era to the intelligent era and enter the knockout round. The turning point for high-end smart driving is expected to come within the next 18 months. In order to better participate in the second half of the intelligent competition, Xpeng will rely on its strong system capabilities (management + execution) to win the market battle with business orientation, customer orientation, and overall thinking.

 This year, Xpeng Motors will carry out an upgrade of “AI technology with smart driving as the core”, planning to invest 3.5 billion yuan in annual smart research and development and recruit 4,000 new people. In addition, in the second quarter, Xpeng Motors will also fulfill its commitment to put “large AI models on the road” made during the “1024 Technology Day” in 2023.