The static experience of the 2024 ORA is no longer limited to pleasing female users
With a deep insight into the car needs of female consumers,ORA(configuration|inquiry) has received praise from the market for its retro-technical appearance, personalized color matching, and intelligent configuration since its launch. With exports to 47 countries and regions around the world, it has become a brand new business card of Chinese automobile brands in overseas markets. But as the saying goes, it is easy to conquer a country but difficult to defend it. How to continuously cater to market demand and keep products competitive has become the primary issue facing ORA. Based on this severe "survival issue", we ushered in the protagonist of today's real shot-the 2024 ORA.
Focus on new cars
1. The 2024 ORA is positioned as a "new generation of smart, beautiful and trendy running", integrating classical curvature lines and futuristic design to create a unique retro-futuristic appearance. Newly added "Muppet White" and "Smoky Gray" paints and blackened wheels give the vehicle a distinct personality and sense of style.
The intelligent assisted driving option package including voice-activated automatic parking, full-scenario automatic parking, mobile phone remote parking, etc. greatly improves parking convenience. All series are equipped with V2L external discharge function as standard, which enhances the practicality and fun of the vehicle.
The polyurethane steering wheel has been upgraded to a leather steering wheel, which improves the comfort and texture of the car. At the same time, the fabric seats have been upgraded to leather seats, which enhances the overall high-end feel of the interior. In addition, the driving comfort has been improved through the optimization of the entire series of functions, including remote control of seat heating and ventilation.
4. The 2024ORA is equipped with auxiliary driving functions such as smart cruise assist, smart dodge, traffic sign recognition, and all-round parking assist, and is equipped with such auxiliary driving functions as blind spot monitoring, merging assist, door opening warning, rear collision warning, reversing lateral warning + reversing emergency braking. It also has configurations such as dynamic driving and emergency lane keeping to build a comprehensive safety guarantee system.
5. Equipped with a 135kW high-performance permanent magnet synchronous motor, it provides 5 driving modes to meet different road conditions and driving needs. Equipped with an active air intake grille, energy recovery system and full-dimensional ecological heat management system, it effectively reduces energy consumption and achieves a 501km range performance. Coupled with extremely fast charging, it solves users’ concerns about the charging time of electric vehicles.
The 2024 Euler Good Cat inherits and strengthens the retro-futuristic design style. The newly added Ragdoll White and Smoke Gray car colors as well as upgraded interior materials and configurations further enhance the product’s sense of fashion and luxury; intelligent assistance The comprehensive upgrade of driving functions, as well as scene-based practical configurations such as V2L external discharge and panoramic sunroof, are more in line with the diversified lifestyles of modern users.
It is not difficult to see that ORA is by no means limited to targeting female users. The product features of "good-looking, easy-to-drive, and good-safe" cater to all "refined young people" who are interested in good looks, intelligence, safety and environmentally friendly travel. expectations,
The renewed vitality of the product is coupled with the good brand foundation and user base built previously. It is expected that it will be warmly welcomed in the target market after its launch, and is expected to further increase the market share and influence of the ORA brand and achieve solid market performance.
Post time: May-07-2024