Enhance international image and expand market
At the ongoing 46th Bangkok International Motor Show, Chinese new energy brands such as BYD, Changan and GAC have attracted much
attention, reflecting the general trend of the automotive industry. The latest data from the 2024 Thailand International Motor Show shows that Chinese automakers account for six of the top ten brands in sales, and the number of bookings has surpassed Japanese manufacturers for the first time. This impressive achievement highlights the growing market share of Chinese brands in Thailand, which currently reaches 12% and is expected to climb to 20.5% by January 2025.
The Bangkok International Motor Show and the Thailand International Motor Show are the bellwethers of the Southeast Asian auto market, accounting for 40% of Thailand’s annual auto sales. The rapid rise of Chinese automakers can be attributed to their innovative new energy technologies and strong supply chain capabilities. As Chinese automakers continue to expand their influence at international shows, the latest “2025 China Automotive Overseas Insights” report from Autohome Research Institute shows that Chinese new energy vehicles
have become the first choice for Thai consumers. This shift is due to competitive product supply and supportive policies from the Thai government, including lower import tariffs and car purchase subsidies.
Promoting international cooperation and consumer confidence
Chinese companies’ participation in international auto shows not only enhances their global image, but also promotes international cooperation. By establishing connections with automakers, suppliers and technology companies from different countries, Chinese manufacturers can promote technical exchanges and collaboration. Such participation is crucial to the development of the global automotive industry because it encourages the sharing of best practices and innovation.
Additionally, showcasing advanced NEV technologies at these events has greatly enhanced consumer confidence in Chinese brands. As international consumers witness the capabilities and advancements of Chinese NEVs, their perceptions of these brands improve, leading to greater brand awareness and acceptance. This positive response is critical for Chinese automakers as they look to penetrate new markets and gain a foothold in the competitive automotive market.
Benefits for sustainable development and future standards
China’s promotion of new energy vehicles has far-reaching implications for sustainable development both at home and abroad. By reducing carbon emissions and promoting green travel, these vehicles are in line with global sustainable development goals. The shift to new energy vehicles not only solves environmental problems, but also stimulates economic growth by meeting the growing demand for environmentally friendly transportation solutions.
In addition, the popularization of new energy vehicles requires the upgrading of related industrial chains, including batteries and charging infrastructure. This transformation will not only improve the efficiency of the automotive industry, but also promote the green transformation of the entire economy. As Chinese automakers continue to innovate and expand their product range, they are expected to lead the formulation of global standards for new energy vehicles, thereby enhancing China’s international voice in the automotive field.
The development of new energy vehicles also promotes the use of renewable energy and promotes the transformation of energy structure, which is crucial to achieving carbon neutrality. As the world copes with climate change and environmental degradation, the progress made by Chinese automakers in the field of new energy vehicles represents an important step towards a more sustainable future.
In conclusion, the rise of Chinese new energy vehicles at international auto shows, especially at the Southeast Asian auto shows, highlights their advantages and positive impact on the international community. By enhancing their international image, promoting cooperation and promoting sustainable development, Chinese automakers are not only reshaping the automotive landscape, but also playing a vital role in addressing pressing environmental challenges. As they continue to innovate and expand their market share, the future of the automotive industry seems to be increasingly green and sustainable, and Chinese brands will lead the way.
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Post time: Apr-14-2025