On March 1, Tesla’s official blog announced that those who purchase Model 3/Y on March 31 (inclusive) can enjoy a discount of up to 34,600 yuan.
Among them, the Model 3/Y rear-wheel drive version of the existing car has a limited-time insurance subsidy, with a benefit of 8,000 yuan. After insurance subsidies, the current price of the Model 3 rear-wheel drive version is as low as 237,900 yuan; the current price of the Model Y rear-wheel drive version is as low as 250,900 yuan.
At the same time, all existing Model 3/Y cars can enjoy limited-time designated paint benefits, with savings of up to 10,000 yuan; existing Model 3/Y rear-wheel drive versions can enjoy limited-time low-interest finance policy, with low annual rates To 1.99%, the maximum savings on Model Y is about 16,600 yuan.
Since February 2024, the price war between car companies has started again. On February 19, BYD took the lead in launching a “price war” for new energy vehicles. Its Qin PLUS Honor Edition under Dynasty.com was officially launched, with an official guide price starting from 79,800 yuan, of which the DM-i model ranges from 79,800 yuan to 125,800 yuan. Yuan, and the price range of the EV version is 109,800 Yuan to 139,800 Yuan.
With the launch of the Qin PLUS Honor Edition, the price war in the entire auto market has officially begun. The auto companies involved include Nezha, Wuling, Changan Qiyuan, Beijing Hyundai, and SAIC-GM’s Buick brand.
In response, Cui Dongshu, secretary-general of the Passenger Car Association, posted on his personal public account that 2024 is a critical year for new energy vehicle companies to gain a foothold, and competition is destined to be fierce.
He pointed out that from the perspective of fuel vehicles, the falling cost of new energy and the “same price of petrol and electricity” have put great pressure on fuel vehicle manufacturers. The product upgrade of fuel vehicles is relatively slow, and the degree of product intelligence is not high. More Relying on preferential prices to continue to attract customers; from NEV’s perspective, with the decline in lithium carbonate prices, battery costs, and vehicle manufacturing costs, and with the rapid development of the new energy market, economies of scale have formed, and products have More profit margins.
And in this process, with the rapid increase in the penetration rate of new energy vehicles, the scale of the traditional fuel vehicle market has gradually shrunk. The contradiction between the huge traditional production capacity and the gradually shrinking fuel vehicle market has led to a more intense price war.
Tesla’s big promotion this time may further drive down the market price of new energy vehicles.
Post time: Mar-06-2024