Recently, Xpeng MONA M03 made its world debut. This smart pure electric hatchback coupe built for young users has attracted industry attention with its unique AI quantified aesthetic design. He Xiaopeng, Chairman and CEO of Xpeng Motors, and JuanMa Lopez, Vice President of the Styling Center, attended the live broadcast and gave an in-depth explanation of the design and creation concept of Xpeng MONA M03 and the technical strength behind it.
AI quantified aesthetic design is for young people
As the first model in the MONA series, Xpeng MONA M03 carries Xpeng Motors’ new thinking on the electric market and user needs. At present, the car market within 200,000 yuan accounts for nearly half of the industry's market share, and the satisfactory A-class sedan has become the mainstream choice for family users.
With the growth of the "Internet Generation", young users have entered the consumer arena, and consumer demand has also ushered in a new upgrade. What they need is not regular transportation tools and cookie-cutter travel experiences, but fashion items that can take into account both appearance and technology, and individual labels that can highlight their self-assertion. It requires both a design that captivates the soul at first glance, and smart technology that will captivate your heart for a long time.
Innovation has always been engraved in the genes of Xpeng Motors. In order to meet the "good-looking and interesting" consumption needs of young users in the pure electric era, Xpeng Motors spent nearly four years and invested over billions to create a brand in the market segment. China's first smart pure electric hatchback coupe - Xpeng MONA M03. In this regard, He Xiaopeng said: "Xiaopeng is willing to spend a little more cost and time to build a "good-looking and interesting" car for young people. "
At the first press conference of Xpeng MONA M03, the world's top designer JuanMa Lopez also made his first public appearance after joining Xpeng Motors. From Lamborghini and Ferrari to leading new forces, Huanma’s spirit of pursuing forward-looking breakthroughs in art coincides with Xpeng Motors’ pursuit of extreme innovation in technology. At the event, Huan Ma elaborated on the aesthetic elements of car design and the aesthetic genes of Xpeng MONA M03. He said: "Xpeng MONA M03 is a very beautiful car for young people."
Xpeng MONA M03 adopts a new AI quantified aesthetic. It not only has a classic and beautiful coupe posture, but also is equipped with super-large AGS fully integrated active air intake grille, electric hatchback tailgate, 621L super large trunk and other leapfrog configurations, 0.194 Its wind resistance coefficient makes it the world's lowest mass-produced pure electric hatchback sedan. It achieves the perfect balance between artistic beauty and travel experience, and firmly meets the travel needs of young people who "turn the world over", becoming the only one in its class. Smart pure electric hatchback coupe.
Love at first sight: Supercar proportions highlight visual tension
The body posture, as the core soul of the coupe, determines the aura of the entire vehicle. Classic coupe designs often have a wide body and a low-lying visual center of gravity, creating the feeling of flying close to the ground. Xpeng MONA M03 carefully adjusts the body proportions with quantitative aesthetics to create an extremely low-lying wide-body coupe posture. It has a low center of mass of 479mm, an aspect ratio of 3.31, an aspect ratio of 1.31, and a tire height ratio of 0.47. The proportions of the body are every bit right, exuding the powerful aura of a million-class coupe. It is not only a visual enjoyment, but also awakens the desire of young people to ride to their heart's content, making people fall in love with it at first sight.
Xiaopeng MONA M03 pays attention to every detail when it comes to details. The lines of the vehicle are full of technology. The "010" digital starlight group on the front face echoes the taillights, subverting the traditional shape design and giving it a very elegant and high-end feel. The concept of "binary" is not only a tribute to the AI era, but also unique to the era. The romantic and ingenious thoughts of Xiaopeng’s “science and engineering man”. The headlight set has more than 300 LED lamp beads built-in, coupled with cutting-edge thick-walled light guide technology, it is highly recognizable when lit at night.
In terms of color matching, Xpeng MONA M03 provides 5 options, among which Xinghanmi and Xingyao Blue meet the diverse aesthetic needs of young users with elegant low-saturation colors.
Playing with the wind makes the impossible possible
Behind the stunning appearance of Xpeng MONA M03 lies Xpeng Motors’ profound technological accumulation and its persistent pursuit of pushing the limits. Xpeng Motors hopes to bring an unprecedented travel experience to young users through technological innovation and uncompromising, which can not only satisfy their yearning for poetry and distant places, but also accommodate their current life pursuits.
Products under RMB 200,000 generally talk about wind resistance, but Xiaopeng MONA M03 has integrated the idea of "low wind resistance" into the manufacturing process from the beginning of its design. The entire series comes standard with the AGS fully integrated active air intake grille similar to that of supercars. The irregular single-blade design of the grille is integrated with the exterior shape. It can balance wind resistance optimization and electric drive cooling needs at different vehicle speeds, and intelligently adjust opening and closing.
Xpeng MONA M03 has conducted a total of more than 1,000 program analyses, undergone 10 wind tunnel tests for more than 100 hours, and achieved 15 key group optimizations. Finally, with the outstanding performance of Cd0.194, it became the world's lowest wind resistance mass-produced pure The electric hatchback coupe reduces energy consumption by 15% per 100 kilometers and can increase the cruising range by up to 60km. It truly achieves the balance between golden body proportions and interior space, rational technical requirements and perceptual aesthetics, making riding the wind within reach.
Extra large space to meet travel needs in all scenarios
For a long time, coupes have had to sacrifice the overall seating space in order to pursue the smoothness and beauty of the vehicle's contours. As a result, aesthetics and space have become difficult to achieve at the same time, and they cannot meet users' travel needs in all scenarios. Xiaopeng MONA M03 breaks this perception. With a length of 4780mm and a wheelbase of 2815mm, it brings size performance comparable to that of the B-class. In addition, the 63.4° front windshield inclination design, which is the largest in its class, reduces wind resistance while also creating a The low and elegant front cabin outline makes the space experience leading in its class.
In terms of storage design, all models of Xpeng MONA M03 are equipped with an electric hatchback tailgate as standard. The large volume of 621L can accommodate one 28-inch suitcase, four 20-inch suitcases, camping tents, fishing gear, and party balances at the same time. The car can be safely stored, so you don’t have to make multiple choices when traveling. The opening width of 1136mm allows for more elegant access to items, whether it is daily urban commuting or weekend leisure in the suburbs, fully meeting the needs of young users for all-scenario travel, and making every journey enjoyable and comfortable.
Xpeng MONA M03 demonstrates the infinite possibilities of smart travel in the electric era through the perfect integration of technology and art. For young users who desire freedom and individuality, owning a pure electric hatchback sports car with both a sense of technology and a sense of luxury will soon become a reality. For the pure electric market of less than 200,000 yuan, new surprises are coming. In addition to the stunning styling design, Xpeng MONA M03 will also be equipped with different smart driving solutions based on user needs.
Post time: Aug-19-2024