Resilience of overseas markets
In recent years, the global bus industry has undergone major changes, and the supply chain and market landscape have also changed. With their strong industrial chain, Chinese bus manufacturers have increasingly focused on the international market. This strategic transformation has achieved remarkable results, especially for companies like Zhongtong Bus. In 2024, the company's overseas sales increased by 63.5% year-on-year, highlighting the resilience and vitality of Chinese bus manufacturers on the global stage. This growth is not only a reflection of growing demand, but also a testament to the strategic moves these companies have taken to adapt to diverse market needs.
Zhongtong Bus, a subsidiary of Shandong Heavy Industry Group, is at the forefront of international expansion. The company effectively uses the group's resources and collaboration platform to optimize its market strategy. By cooperating with industry leaders such as China National Heavy Duty Truck Group and Weichai Power, Zhongtong Bus has enhanced its product line and simplified its operations, allowing it to enter various international markets accurately and efficiently.
Solutions tailored for different markets
One of the key factors for Zhongtong's success in international markets is its understanding and adaptation to local conditions. The company recognizes that geographical and economic factors have a significant impact on vehicle demand in different regions. For example, in Singapore, which is hot and humid, Zhongtong has made adaptive developments in vehicle layout, air conditioning settings, and interior materials to meet local needs. Similarly, in Denmark, the company focused on improving the anti-corrosion performance of vehicles to meet the challenges posed by the frequent use of snow-melting agents in high-altitude areas.
Zhongtong's approach is to conduct a thorough study and analysis of local regulations, driving habits and environmental conditions before entering new markets. This meticulous preparation enables the company to optimize its designs and accelerate international product certification, ensuring that its vehicles meet the specific requirements of each region. This targeted strategy has proven effective, as evidenced by the successful delivery of Zhongtong's 18-meter pure electric bus to Portugal in April 2024, and the continued presence of its N series pure electric buses in the Chilean market for the third consecutive year.
Strategic Cooperation and Market Expansion
In 2018, Zhongtong Bus was incorporated into Shandong Heavy Industry Group, further enhancing Zhongtong Bus's overseas market expansion capabilities. With the help of the group's rich resources, Zhongtong Bus's product performance has been continuously improved and its market strategy has been continuously optimized. The cooperation with China National Heavy Duty Truck Group has made Zhongtong Bus's layout in the UAE market more comprehensive, covering key areas such as tourism, commuting, public transportation, and school buses, achieving full coverage and effectively meeting the needs of different customers.
In addition, the cooperation with Weichai Power has also significantly improved the product structure and performance of Zhongtong Bus. At present, about 80% of Zhongtong buses exported to the UAE are equipped with Weichai Power engines, which reflects the effectiveness of the cooperation between the two parties. Zhongtong Bus focuses on adaptability and performance improvement, and has positioned itself as a competitor in the global bus market, able to meet the changing needs of international customers.
In conclusion, the determination and ability of Chinese bus manufacturers, represented by Zhongtong Bus, to expand their global influence can be seen from their strategic initiatives, tailor-made solutions and collaborative efforts. As the global bus industry continues to develop, Zhongtong's commitment to understanding local markets and optimizing its product offerings will undoubtedly play a key role in its continued success. The significant growth in overseas sales and the successful delivery of innovative electric buses highlight the potential for Chinese bus companies to thrive on the international stage, paving the way for a more connected and sustainable future for public transportation.
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Post time: Feb-13-2025